Hands-on Advice and Acceleration
in Product, Management & Growth.
Coastal & Ocean Regeneration Alliance
A bluetech company that provides scalable and measurable technologies for large scale reef ecosystem regeneration.
Venture Portfolios
The Swiss Vulnerability Management Platform
Crowd-based Bug Bounty & Vulnerability-Management SaaS Platform – simple, effective, secure.
Excellent acoustics with spray plaster
Seamless acoustic spray & smooth plaster – for excellent room acoustics, better conversations, and more well-being.
For a pain-free and better life
Transforming pain management with the MAIDevice, an FDA-cleared, minimally invasive wearable device integrated with AI.
Experience
Peach Zwyssig is an entrepreneur and venture builder with 30 years of experience, often described as a «positive energy bomb.» He began his career in 1995 as an apprentice in computer science, and by 1997, he had already founded his first company offering internet services and websites. Later, he joined Accenture before growing foryouandyourcustomers into an organization of over 130 employees with 14 branches by 2019.
Eight years later, he co-founded Axelra, Switzerland's leading tech venture builder, scaling it from scratch to more than 25 employees with consistently profitability. Axelra has accelerated over 45 ventures, creating more than 250 jobs and securing a strong reputation in the European startup ecosystem. The Financial Times recognized Axelra in 2024 as Switzerland's top startup hub and acceleration program.
He has co-built 10 ventures in which he held significant stakes and raised over CHF 100 million in funding and sales. Throughout his career, he has played multiple roles, each offering valuable lessons:
As an entrepreneur, he discovered that building ventures is tough, demanding relentless energy - but it's also deeply rewarding and exciting.
As a consultant, he found he could help others grow, but was somewhat insulated from real accountability and the harsh conflicts of startup life.
As a venture builder, he was right in the middle, experiencing tension from every angle: founder, investor, employee, market, and customer. In over 50 ventures, he witnessed firsthand how the same conflicts and tensions arose repeatedly.
As a board member, he worked across his own and external ventures with diverse board setups, governance models, and maturity stages - each bringing its own challenges and dynamics.
As an investor, he learned to balance conviction with timing - investing his own money, time, and others' capital into ventures where he could actively contribute, not just financially but with insight, access, and real belief.
Not a typical Venture Book.
This book distills 30 years of experience, 50+ ventures, and 100+ field-tested lessons into a clear, actionable execution guide. It not only deals with startup development and financing, but also examines the topic from multiple perspectives, focusing on the tensions between the central problem-solution fit and founders, employees, customers, markets & investors. The key point is that you learn how to transform these tensions into real traction through synergistic actions in the five perspectives; in a very concrete and practical way.
You'll learn with SYNERGY5:
Perform WIN5 Actions that turn tension into traction – across validation, execution, and growth.
In Part A: Understand the goals and tensions of all key players – as the basis for sharper investment judgment.
In Part B: See how WIN5 moves drive validation, launch, and scaling – and where execution goes off-track.
In Part C: Solve critical challenges in pricing, equity, planning, funding, and delivery – the root of many post-investment headaches.
In Part D: Apply real-world growth hacks on retention, monetization, and product-led scaling.
In Part E: Identify emerging venture models and learn when a studio setup makes sense.
